Superpoints Campaign

Social Campaign

The Superpoints event is a promotional period where Nectar Business and their brand partners present bonus offers to reward cardholders. Nectar Business required a social campaign to encourage interaction and promote generosity. The campaign was based around a daily Facebook competition (run through an EngageSciences platform) where customers had to 'find the Superpoints flag' in a scenario created by the talented illustrator Rod Hunt.

I created multiple responsive emails sent out at specific times during the event, a landing page and all the social assets accompanying the campaign.

CLIENT: Nectar Business (Created at The Crocodile)
INVOLVEMENT: Visual design, HTML Emails, Social strategy

Nectar Business – Campaign deliverables
Nectar Business – Facebook competition
Nectar Business – Find the Superpoints flag
Nectar Business – Campaign Tweets

(Illustration image credit: Rod Hunt and The Crocodile)