The Crocodile is an award winning B2B agency located a stone's throw away from the infamous ‘Silicon roundabout’ in Old Street, London. I was tasked to refresh their brand and drive lead generation through strong B2B positioning in the context of their digital surroundings.
I worked with a team on initial concept ideas and developed the brand identity through to the UX and visual design phase for the website.
CLIENT: The Crocodile
INVOLVEMENT: Branding, UX, Visual design
The main page templates follow a square grid header section which house different content types and make it easily stackable on mobile and tablet view.
Large hero images are used on main content pages for visual impact. There is a 'related content' area allowing the user to easily navigate and browse content based on similar types.