The Crocodile


The Crocodile is an award winning B2B agency located a stone's throw away from the infamous ‘Silicon roundabout’ in Old Street, London. I was tasked to refresh their brand and drive lead generation through strong B2B positioning in the context of their digital surroundings.

I worked with a team on initial concept ideas and developed the brand identity through to the UX and visual design phase for the website.

CLIENT: The Crocodile
INVOLVEMENT: Branding, UX, Visual design

The Crocodile – Brand Identity, Business Cards
The Crocodile – Homepage of the website

The main page templates follow a square grid header section which house different content types and make it easily stackable on mobile and tablet view.

The Crocodile – Work Case Study

Large hero images are used on main content pages for visual impact. There is a 'related content' area allowing the user to easily navigate and browse content based on similar types.

The Crocodile – Website, mobile and tablet view